During January 2021 I participated in a month-long volunteer project to create a brand identity around The Give Back Hour, a program run by the nonprofit organization Project Giving Kids. The program aims to involve young volunteers in hour-long service opportunities in different cohorts, such as Begin with Basics or Comfort the Sick.
To create an identity for the Give Back Hour, I began with logo lockups that incorporated Project Giving Kids' branding and hour-specific imagery, highlighting the key differentiation between the Give Back Hour and other PGK programs. Two concepts were created, both including human aspects of service, an element of time, and PGK's branded color palette and typeface. Within these concepts, a variety of colors, weights, and abbreviations were explored.
Logo lockups needed to fit comfortably within Project Giving Kids' visual language of bright, primary colors, clear typography, and rounded shapes while enabling easy differentiation between an array of PGK projects. The fully circular clock was chosen for its easy integration with the PGK logo mark as well as its more compact stacking. Social media graphics utilized a carousel function to increase readability of large amounts of pre-given copy on subsequent pages without drawing attention from the initial scroll-stopping graphic. Graphics became scalable templates with easily-swappable partner logos and copy.
Attached email PDFs needed to accommodate full descriptions of multiple activities while sticking to a one-page format. The attachment's header spotlights important event information and recognizable branding. Meanwhile, whimsy is also incorporated with the use of the non-linear paint stroke without using excessive page real estate or taking away from key informational messaging.