During January 2021 I participated in a month-long volunteer project to create a brand identity around Supporters on Standby, a program run by the nonprofit organization Project Giving Kids. The program helps notify youth volunteers of short-term and urgent projects, aiding community organizations in need of swift support.
To create an identity for Supporters on Standby, I began with logo lockups that incorporated Project Giving Kid's branding and superhero imagery, conceptually highlighting quick aid. A two-tone superhero form was iterated on in terms of illustration, font, color, and abbreviation within the hero concept. A second concept was also created, focusing on human elements such as hands and hearts. This concept explored the humanistic depth and diversity of potential volunteers to contrast the more idealistic superhero aesthetic.
Logo lockups needed to fit comfortably within Project Giving Kid's visual language of bright, primary colors and clear typography while enabling easy differentiation between an array of PGK projects. Simplicity was chosen for the sake of easy recognition, while color changes and additional branding was added on the hero's chest to ensure iconography remained energizing, youthful, and unique to PGK.
Though the more idealistic hero concept was chosen, human elements were incorporated into social media graphics to maintain PGK's fun, bright tone. Hand-drawn figures and textured illustration compliment a bold background and copy, while colors and conceptualization relate to Supporters on Standby's logo and branding.