A New Leaf School was preparing to welcome its inaugural class with a Reggio Emilia-inspired approach to elementary education, and needed a visual system that could translate their progressive philosophy into tangible brand touch points. Working with an established logo and color palette, I developed an integrated design language for social content, enrollment collateral, and community-building assets. The creative strategy balanced warmth and polish, making the school feel inviting to parents while establishing confidence in the new venture. A monthly social calendar highlighted the school's unique offerings through event announcements, parent testimonials, and educational carousels, helping A New Leaf enroll their first class of students.