Circle content design
[ Social ] [ Web ]
Circle, a financial technology platform company, publishes over a hundred pieces of educational and thought leadership content each year, a pace that demands quick execution without sacrificing design integrity or nuance. Our team developed a modular framework that draws on brand illustration libraries and customized screen mockups, reflecting the same balance of sophistication and accessibility present in Circle’s blog content. The system not only improves efficiency and consistency but leaves space for intuitive design decisions that make each piece feel purposeful, audience-driven, and unmistakably on-brand.
450k
Followers across Circle X and LinkedIn channels
100+
Blogs posted annually
Margin and clear space guidelines ensure consistency while allowing for creative flexibility.
The framework extends to long-form content like case studies, where photography and screen illustrations combine for a more tangible, solution-oriented feel. The modular webpage format makes production scalable and seamless within the CMS.
