Juliane Dykiel is a USDF gold medalist offering dressage training, lessons, and horse sales across Massachusetts, but her business lacked a centralized digital presence. Based on an existing logo and social media activity, I designed and built a website that showcases her diverse services from beginner lessons to upper-level training and sales. The visual direction combines elegance and approachability, using curated photography that showcases foundational horsemanship and gives visitors a genuine sense of Juliane's program and expertise. A focus on clear design, smooth interaction, and intuitive navigation helps riders at every level find what they’re looking for.