Stall Guardian, an MIT startup using AI and computer vision to monitor horse health through stall cameras, needed a brand identity and digital presence to launch their beta program. The visual system had to balance cutting-edge technical expertise with authenticity and accessibility for equestrian audiences considering adding cameras to their barns. To feel both premium and approachable, the logo and color palette combine deep blues with warm gold while custom iconography and thoughtful photography translate complex AI technology into something tangible and trustworthy for horse owners evaluating early participation.