Circle xReserve helps blockchain networks credibly and seamlessly launch their own dollar-backed digital currency. It's essential infrastructure, but the behind-the-scenes nature of the API product presented a core challenge: building a visual system for a product that's invisible by design. I led the visual system for xReserve's go-to-market campaign, developing user interface illustrations at varying fidelities. From hero visuals to inline spots to social graphics, each represented the kinds of digital experiences Circle's customers could create for their users. The result was a cohesive, scalable launch presence across web and social that could evolve with the product as it grew.