Arc House is the community hub for Circle’s Arc blockchain ecosystem, along with Architects, the program for ambassadors building on Arc. The program’s launch needed to introduce the Architects program while building on Arc’s emerging brand equity, rather than fragmenting it. The challenge was creating a distinct flavor for Arc House and Architects that felt connected to the main Arc brand, along with a technical feeling for insiders: appealing for elite developers but welcoming for non-developers alike. Building on Arc’s optimistic sunrise gradient system, I drew on contrasting bracket typography and code-like text treatments that reinforce technical credibility while adding warmth through bright, high-contrast color pairings. The launch generated significant buzz in the developer community, trending on X and driving early engagement among builders.